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Designing believable worlds: Visual Identity for games

When building a world for a game or a story, it's easy to focus on lore, mechanics, or environments. But visual identity is what makes those things feel lived in. It’s not just about a logo or a UI.

How to actually get art commissions constantly

When building a world for a game or a story, it's easy to focus on lore, mechanics, or environments. But visual identity is what makes those things feel lived in. It’s not just about a logo or a UI.

If it took you four hours to complete a $35 commission, you're basically working for almost below most states' minimum wage. Is that really what your skill, your time, and your effort are worth?

​Graphic Design | Creative Direction | Web Design | Illustration — 2024
 
Soul Masters is a new trading card game born from the creator’s desire to rethink how traditional TCGs are played. My objective was to unify the fragmented visual elements of Soul Masters TCG into a cohesive brand system—elevating its presence to better compete with established trading card game brands.

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Illustration | Fanart | Graphic Design | Apparel Design — 2021

A piece I did to practice blending graphic design and illustration in 1 same piece of art. Because of the success it had in social media (namely X, formerly known as Twitter), this spawned the idea of making the jacket an actual wearable item. I'd love to call the project a success but complications with manufacturing of the jacket, I have to call it a technical failure. Either way, I learned a lesson even in the face of failure and I plan to take on a similar project in the future.

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Graphic Design | Visual Identity Design | Branding — 2020

Logo for an architecture firm. I needed to design a logo that communicates elegance and professionalism, but it needed to maintain a sense of fun.

Project highlights.

Graphic Design

Logo Design
Identity Systems
Brand Guidelines
Brand Collaterals

Positioning

User Profiles

Messaging

Mentorship

Illustration

Character Design
Visual Development
Key Visuals

Mentorship

Web Design

Information Architecture
Wireframing
Prototyping
Content Management Systems (CMS)
Interface design
User Experience

Services.

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